Why do you primarily use soft, muted colors in your toys?

Because your little ones deserve space to develop their creativity and independence. 

It is interesting to know that all our products have been purposely designed with soft colors, both for children and parents' enjoyment. Our designers are inspired by child development theories where the goal is to create a soft, neutral environment where children can develop their creativity and independence without being over-stimulated.

Our society tends to put children in a very "loud" environment : bright colors, electronic toys with lights and colors, etc. That said, children are often over-stimulated by this "noise" around them and that can lead to a sensory overload. Simple, minimalist wooden toys without electronics actually leaves them with more space to use their imagination and creativity through natural textures and movement.


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